We are delighted to be able to offer your brand the opportunity to be featured in the ‘House of Blue Almonds’ Pop-Up at our Kensington boutique.
Who are Blue Almonds?
Blue Almonds, a cherished independent baby boutique located on Walton Street in Kensington, London has been curating a beautiful selection of baby brands since 2007. We are always on the lookout for special products that align with our philosophy of quality, craftsmanship and thoughtful design.
What is the House of Blue Almonds?
As part of our commitment to supporting small businesses and discovering the next great baby brands, we would love to invite you to apply for a special place in our in-store Pop-Up ‘House of Blue Almonds’.
This is a wonderful opportunity to showcase your brand in our boutique and introduce your products to our community of customers. Each successful brand will be invited to take over the House of Blue Almonds for a three month term, with the opportunity to become a permanent part of the Blue Almonds collection.
How to Apply
To apply, please follow the link below and fill out the application form by the 30th June 2025. The application will ask for your contact details, a short introduction to your brand, the products you believe would be a great fit for Blue Almonds, as well as your website, social media links and product photos. You will also need to be available on 8th July 2025 to attend an in-person or online interview.
What you will receive
- A 3-month residency at The House of Blue Almonds
- A dedicated launch event
- Exposure through our social media platforms
- A feature in our email newsletter
- A dedicated blog post on our website
- A 30-minute consultation with Nicola Perring from THE NEST to support your business growth
- Expert merchandising support from Charlotte at The Little Stylist to bring your pop-up space to life
- A special ‘Winners’ logo for you to display on your website and on your social media.
If your products prove to be a hit with our customers (the ultimate judges!), there’s also the potential for us to stock your brand in our store and on our website after your residency.
The Process
Application Deadline: 30th June 2025
- Apply using the link on this page
- Upload a short pitch on your Instagram account tagging Blue Almonds (@bluealmondssw3) or send the video to us on WhatsApp on +44 7784 276439.
- Short-listed brands will be invited to present their brand to the judges either online or in-person (depending on location/preference).
- All short-listed brands will receive a special House of Blue Almonds ‘recommended’ logo for display on their website, social media etc.
- After deliberation, the judges will notify each successful brand which ‘term’ they will be resident in the Pop Up House.
- Successful brands will be provided with a marketing pack, including a press pack, imagery and information on their House of Blue Almonds residency.
Terms & Conditions
- The successful applicants will be offered a residency in the House of Blue Almonds for 1 ‘term’ lasting approx. 12 weeks.
- Products will be featured in the Blue Almonds boutique on Walton Street, in e-newsletters and on our social media channels.
- Products will not be featured on the Blue Almonds website until and unless they are invited to become a permanent brand at Blue Almonds
- There will be no rental fee for the space in the House of Blue Almonds
- You agree to adhere to the Blue Almonds store aesthetics as advised by the Blue Almonds store manager
- Products will be supplied on a Sale or Return basis
- You agree to supply training to Blue Almonds staff who will be helping to sell your products
- You agree to advise Blue Almonds of any promotions that you have planned during the duration of the residency.
- You agree to promote your residency on your social media channels
- Submission of an application constitutes acceptance of these terms.
