House of Blue Almonds is a curated in-store residency at Blue Almonds, created to discover and support emerging children’s brands.
Selected brands are invited to present their collection within our Kensington boutique, offering a rare opportunity to engage directly with our customers and experience how their products perform in a retail environment.
For brands that resonate, there is the potential to become part of the permanent Blue Almonds collection.become part of the permanent Blue Almonds collection.
Applications open annually. Applications have now closed for the 2026/2027 cycle.
To find out more about the next application cycle, including key dates and how to apply, please follow us on social media or sign up to our newsletter.
Izabela Minkiewicz is the founder of Blue Almonds, the luxury baby and children’s boutique in South Kensington. Since opening Blue Almonds, Iza has built a store known for its thoughtful curation, elegant gifting, personal service and trusted relationships with families, designers and independent brands. As the founder of House of Blue Almonds, she brings a clear understanding of the Blue Almonds customer, the store environment and the kind of resident brand that can truly flourish within the space.
Nicola Perring is the founder of The Nest., a specialist consultancy for the global children’s product industry. With over 35 years’ experience, including her tenure as Global Product Director at Mothercare, Nicola brings deep expertise in product development, international retail, ethical manufacturing and sustainable growth. Her experience makes her especially well placed to assess product quality, commercial potential and long-term brand viability.
Ellie Thompson is a writer, podcaster and digital content strategist, and Editor-in-Chief of My Baba, a leading UK parenting and lifestyle platform. With over a decade of experience connecting family-focused audiences with trusted advice, content and brands, Ellie brings valuable insight into what resonates with modern parents. She is also the founder and trustee of Billy’s Battalion, a charity created in memory of her son Billy, dedicated to raising awareness and funds for DIPG research.
Alice Vanderpump is a television personality, mother and long-time friend of Blue Almonds. Having recently had a baby herself, Alice brings a valuable customer perspective to the judging panel, with first-hand insight into what new parents are looking for when choosing beautiful, practical and meaningful products for their children.
Victoria Evans is the Editor of City Kids Magazine, a trusted London-based family lifestyle publication covering children’s fashion, activities, education, interiors, travel and family life. Victoria brings an editorial perspective to the judging panel, with a strong understanding of what feels relevant, distinctive and engaging for modern families in London.
★★★★★Caroline Rowland“Popping up at Blue Almonds was such a special moment for Marbra. Being in that beautiful space on Walton Street introduced us to a whole new audience — exactly the kind of discerning, caring mums we created this brand for.
It was a genuine reminder of how powerful it is to get your products in front of people in the right environment. We’re also excited about the opportunity to stock Marbra at Blue Almonds long term, one we wouldn’t have gotten without this popup.”
Marbra