Introducing the House of Blue Almonds 2026/27 Winners
We are delighted to introduce the three independent brands selected for the next edition of House of Blue Almonds.
House of Blue Almonds is our in-store residency programme, created to discover and support beautiful independent brands in the baby and children’s world. Now in its second edition, the project gives selected founders the opportunity to take up residence in Blue Almonds, sharing their products, stories and ideas with our customers in the heart of Chelsea.
This year, we received applications from 18 thoughtful, creative and high-quality brands. Each application was reviewed carefully, alongside videos, samples and judging panel feedback, and we were genuinely impressed by the care, ambition and imagination behind so many of the brands who applied.
After a very considered judging process, we are delighted to announce our three House of Blue Almonds residents for 2026/27.
Tres London
Tres London creates beautifully made British childrenswear with a modern, understated luxury feel.
Founded by Monica, a luxury womenswear designer by trade, the brand brings together classic British craftsmanship, contemporary design and exceptional attention to detail. During judging, the panel was impressed by Monica’s clear creative vision, the quality of the garments, and the way each piece is designed to be worn, loved and passed on.
Tres London stood out for its refined aesthetic, natural fibres, British production, personalisation potential and strong sense of brand world. We are especially excited to see how the collection comes to life in the Blue Almonds space.
Hele Jelly Bean
Hele Jelly Bean is a charming personalised gifting brand, creating thoughtful pieces for babies, children and families.
Founded by Helena, the brand combines beautiful fabrics, hand-drawn designs and a playful sense of personality. From personalised weekend bags and dressing gowns to swaddles, muslins and giftable keepsakes, Hele Jelly Bean has a warmth and individuality that felt very well suited to House of Blue Almonds.
The judges loved the personalisation, gifting potential and the opportunity to create a carefully curated edit for Blue Almonds customers. We are also excited by the possibility of bringing Helena’s creativity into the store through artwork, personalisation and customer-facing activity during the residency.
Percy & Pop
Percy & Pop creates sustainable bath and body care for children, with plastic-free solid shampoo and conditioner bars designed to make bathtime easier, gentler and more independent.
Founded by Sarah, the brand impressed the judges with its innovation, practical purpose and strong sustainability story. The products are designed to reduce waste, avoid spills and overuse, and support children as they learn to take part in their own bath and haircare routines.
Percy & Pop stood out not only as a product range, but as a storytelling and education opportunity. We can already imagine wonderful in-store activations around bathtime, haircare, sustainability and family routines.
Celebrating Independent Baby and Children’s Brands
House of Blue Almonds was created to shine a light on thoughtful independent brands in the baby and children’s world, and this year’s applicants showed just how much creativity, care and ambition exists within the industry.
Across the applications, we saw beautifully made products, considered materials, strong founder stories and so many ideas for how children’s brands can bring something meaningful to modern family life.
We are incredibly grateful to every brand who applied, sent samples and shared their story with us. The standard was exceptionally high, and the process reminded us why House of Blue Almonds exists: to discover new brands, build relationships with founders and bring fresh ideas into the Blue Almonds store.
What Happens Next
The three selected brands will join us for a House of Blue Almonds Onboarding & Celebration Day in September, before beginning their individual residencies in store across 2026/27.
Each residency will bring something different to Blue Almonds, from British childrenswear and personalised gifting to sustainable children’s bath and body care. We are so excited to share these brands with our customers, and to bring their products, stories and ideas into the House of Blue Almonds.
More details will be announced soon.