Honesty, Not Platitudes: 'Way Too Honest' Support Cards for New Mums Launch at Blue Almonds
We’re so excited to announce that Blue Almonds is the very first retailer to stock Way Too Honest — the beautifully designed, emotionally real support cards that have taken new motherhood by storm.
Created by Danielle Lauren, an award-winning media executive with a 25-year career at global media brands like CNN, HBO, and Hello Sunshine, Way Too Honest was born from a deeply personal place. Danielle created the deck based on her own motherhood challenges.
“I was tired of hearing ‘why did nobody tell me this?’ and so I wanted to say the quiet parts out loud, and rewrite some maternal mythology, to help other women feel less alone.”
A Bestie in a Box
Inside each luxurious, eco-conscious box are 64 support cards — full of honesty, humour, and heartfelt encouragement. Forget baby books filled with platitudes and pastel perfection — these cards speak to the real motherhood experience. Think of them as a wise, witty (and sometimes sweary) friend who tells it like it is, lifts you up, and never lets you feel alone.
Each card is a reminder that you’re not failing — you’re just facing something no one really prepares you for.
And the response has been incredible — Way Too Honest has already become a bestseller on Etsy, and has earned fans including comedian Katherine Ryan and Matrescence author Lucy Jones, who calls the cards:
“a validating and healing resource for new mothers.”
Why We Love Them at Blue Almonds
At Blue Almonds, we are constantly looking for thoughtful, meaningful ways to support our community of parents — not just with beautiful products, but with real emotional support. That’s why we’re thrilled to be the first store to offer Way Too Honest in person. These cards aren’t just a gift — they’re a lifeline.
Whether you're a new mum needing reassurance, or shopping for a baby shower gift that actually makes a difference, these cards offer something unique: truth, solidarity, and strength.
Making an Impact
Even better, each pack sold supports a cause close to Danielle’s heart. In partnership with the Maternal Mental Health Alliance, every deck helps fund improved care and awareness for mums across the UK. “No mother should feel as lost or unsupported as I did,” says Danielle. “This gift of honesty is a win-win for everyone.”
Stop by Blue Almonds to discover Way Too Honest in-store — and give a gift that truly understands what motherhood feels like.
Honest. Hilarious. Healing. Just what every new mum needs.
